Chiro-Trust appears to be a new organization soliciting a pledge from chiropractors that they will not practice any “long term therapies”. Simultaneously, the lead spokesperson for the group’s Linkedin page advertises the concept of attracting and creating “lifetime” chiropractic patients. Chiro-Trust. org was recently taken over by a California chiropractor who has been involved in quite a few marketing programs over the last decade. Their description of treatment plans is essentially absent, and the concept may be overly simplified. We are watching this and have our “Sniff Test” sensors on high alert, although this perhaps could be of value to the public. This would initially seem like a similar concept as GoodChiropractic.org®, but unlike GOOD, the TRUST site does not speak of professional collaboration – at least as of this edit. You can check it out yourself at Chiro-Trust.org, and we are building this into our FAQ.